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Email Deliverability

Getting emails sent from your website is becoming a trickier and trickier business.

More-and-more email providers are tagging these emails as spam, even to the point of not having those emails show up in the spam folder. This includes emails sent to the user as well as email sent to you to notify you that someone has tried to contact you and what not.

This could result in missed appointments, missed opportunities to work with potential clients.

However, there are things that you can do to mitigate those issues.

Encryption

With the Apple-San Bernardino case in the news, I thought I would try to provide some background.

During World War II, German ships and U-boats left their ports with an Enigma machine so that they could communicate with each other using coded messages. The Enigma machine had been commercially available to anyone wishing to purchase it, so they knew the Allies had them. They also sent out with their ships a code book that had a new cipher key each day. The code books were printed in water-soluble ink so that the books could be destroyed easily in the case of capture. Getting your hands on one of these books would make decoding the messages child’s play. It was only the laziness of German cipher operators in reusing codes and repeating words that provided clues that helped break the code.

The Americans after going through a number of different encryption methods that ultimately were cracked settled upon using native Indian soldiers to communicate in their mother tongues. In particular, Navajo was a language that few non-native speakers knew and bore grammar and other characteristics that no other language had.

Mobilegeddon

We’ve received many inquiries about “mobilegeddon” and thought that we would share some information with you:

What is it?

On April 21, 2005, Google released an update to its search algorithm (dubbed “mobilegeddon” by the media) such that users making searches on mobile devices (which includes both phones and tablets) will see mobile-friendly websites ranked higher than non-mobile friendly websites. Google has stated that, at this point, more searches occur on mobile devices than on desktop devices. In 2007, it was 0 and the number of searches on mobile devices will only continue to grow.

Does it affect me?

Google provides a tool that you can use to test the mobile friendliness of your site which can be accessed here.

Many of the businesses we deal with receive most, if not all, of their business from word-of-mouth and referrals. If that’s the case with you, then your search rankings likely won’t affect your bottom line.

While we do NOT offer SEO services, we do offer the following advice: